WordPress sites are usually built from a theme and extended with plugins, which you or a developer have to keep updated. A custom site is written for one business, with no theme and no plugins. For a small business that wants a fast site it never has to maintain, custom is the stronger choice.
| Compared | Typical WordPress site | MOCO™ custom site |
|---|---|---|
| Built from | A theme or page builder | Written from scratch for your business |
| Plugins | Usually many | None |
| Security patches | Ongoing, yours or your developer’s job | Nothing to patch |
| Speed on a phone | Depends on theme, plugins and hosting | Built light, mobile-first |
| Changes | A developer, or a page builder you learn | Ask us; included at no additional cost |
| Looks like | Thousands of sites on the same theme | Your business only |
| Cost | Hosting, plugins, developer time, plus marketing | From $500/month with marketing included |
when WordPress makes sense
If you want to edit every page yourself and have time to maintain it, WordPress is a capable tool. Most owners we talk to don’t want that job. They want a site that’s fast, correct, and changes when they ask.
what switching looks like
- We review your current site and keep what’s working: your domain, your best content, your photos.
- We build the new site and set up redirects from every old page that matters.
- We launch, retire the old site, and start the monthly work.
